Category: Letter Writing

IT is worth a great deal of money to know how to write a resultful business letter; I speak from experience, having, as a composer of business letters, unexampled opportunities for seeing just what the right kind of letters are capable of. For instance, I know of one letter that maintains a business house in […]

“And shouldst thou ask my judgment of that which hath most profit in the world, For answer take thou this: The prudent penning of a letter.” —Tupper. IN the previous chapter I laid great stress on the importance of typing the business-winning letter on the right kind of letterhead, and on mailing the right kind […]

“The post is the grand connecting link of all transactions, of all negotiations.”—Voltaire. IN business there are three chief kinds of letters which technically are designated— (1) “Inquiry-Bringers” or “Canvassing Letters.” (2) “Answering” or “Sales Letters.” (3) “Follow-Up” Letters. A man manufactures some article that has a limited appeal. Generally he knows that say one […]

“Syllables govern the World.”—John Selden. I HAVE shown that there are three chief kinds of letters used in business, i. e., “Inquiry-Bringers” or “Canvassing” letters, “Answering” or “Sales” letters, and “Follow-Up” letters. It may be said that a correct mail-order plan follows the rule indicated by the sequence of the letters; first, it gets the […]

Curiosity is lying in wait for every secret.—Emerson. Curiosity is as much the parent of attention as attention is of memory.—Whately. The first and simplest emotion which we discover in the human mind is curiosity.—Burke. IN the last chapter I introduced a typical “Inquiry-Bringer” and illustrated the physical, psychical and mechanical principles (order and sequence […]

Imagination is the eye of the soul.—Joubert. The soul without imagination is what an observatory would be without a telescope.—Beecher. IMAGINATION has two qualities—it enables us to see the thing we think of, and it enables us to endow the things we see through our material eyes with qualities that others may not see; the […]

While fancy, like the finger of a clock, Runs the great circuit and is still at home.—Cowper. Mine eyes he closed, but open left the cell of Fancy, my immortal sight.—Milton. Imagination, where it is truly creative, is a faculty and not a quality; it looks before and after, it gives the form that makes […]

HERE is an 8¼ x 11 sheet of white bond paper. It is blank on both sides. When I say that it is blank on both sides, I mean that there is nothing on either side. It might have a letter on one side and still be blank on both sides. It does not seem […]